In this course, students will integrate communication principles that apply uniquely to the sports and entertainment industries with an emphasis on cultural diversity and ethical communication principles and processes. Strategic market segmentation; media outlets, ratings and shares; and budget and marketing constraints will be emphasized. Students will recognize the difference between interpersonal communication, mass communication and public relations.
Level I Prereq: Academic Reading and Writing Levels of 6
2021-22 Class offerings by semester
|Fall 2021||Winter 2022||Summer 2022|
Day Class (before 5p.m.) Evening Class (after 5p.m.) Online Class
The 2021-22 annual schedule class offerings by semester is offered as a planning tool. Please refer to the course schedule to see the specific time and platform for which the course is offered.
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