In this course, students will integrate communication principles that apply uniquely to the sports and entertainment industries with an emphasis on cultural diversity and ethical communication principles and processes. Strategic market segmentation; media outlets, ratings and shares; and budget and marketing constraints will be emphasized. Students will recognize the difference between interpersonal communication, mass communication and public relations.
Level I Prereq: Academic Reading and Writing Levels of 6
Class offerings by semester
Day Class (before 5 p.m.) Evening Class (after 5 p.m.) Online Class
Please refer to the course schedule to see the specific time and platform for which the course is offered.
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