BMG 166: Sports and Entertainment Communications and Public Relations

In this course, students will integrate communication principles that apply uniquely to the sports and entertainment industries with an emphasis on cultural diversity and ethical communication principles and processes. Strategic market segmentation; media outlets, ratings and shares; and budget and marketing constraints will be emphasized. Students will recognize the difference between interpersonal communication, mass communication and public relations.

Level I Prereq: Academic Reading and Writing Levels of 6

2021-22 Class offerings by semester

Fall 2021 Winter 2022 Summer 2022
  offered at nighttime  

offered in the daytimeDay Class (before 5p.m.) offered at nighttimeEvening Class (after 5p.m.) offered online Online Class

The 2021-22 annual schedule class offerings by semester is offered as a planning tool. Please refer to the course schedule to see the specific time and platform for which the course is offered.

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Check the schedule

Description Hours
Credits 3
Lecture Hours 45
Clinical Hours 0
Lab Hours 0
Other Hours 0
Total Hours 45

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