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In this course, students explore marketing principles and resources for the sports and entertainment industries. Students will develop a fundamental knowledge of product elements and channels of distribution. In addition, students will discuss how increasing attendance in a venue is achieved by developing an understanding of the how, who, what and where of marketing. Level I Prerequisite: Academic Reading and Writing Levels of 6; Academic Math Level 1
Level I Prereq: Academic Reading and Writing Levels of 6; Academic Math Level 1
Class offerings by semester
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Even Years |
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Odd Years |
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Please refer to the course schedule to see the specific time and platform for which the course is offered. |
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| Description | Hours |
|---|---|
| Credits | 3 |
| Lecture Hours | 45 |
| Clinical Hours | 0 |
| Lab Hours | 0 |
| Other Hours | 0 |
| Total Hours | 45 |
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Evening Class (after 5 p.m.)