BMG 169: Sports and Entertainment Marketing

online available

In this course, students explore marketing principles and resources for the sports and entertainment industries. Students will develop a fundamental knowledge of product elements and channels of distribution. In addition, students will discuss how increasing attendance in a venue is achieved by developing an understanding of the how, who, what and where of marketing.

Level I Prereq: Academic Reading and Writing Levels of 6; Academic Math Level 1

2021-22 Class offerings by semester

Fall 2021 Winter 2022 Summer 2022
  offered at nighttime  

offered in the daytimeDay Class (before 5p.m.) offered at nighttimeEvening Class (after 5p.m.) offered online Online Class

The 2021-22 annual schedule class offerings by semester is offered as a planning tool. Please refer to the course schedule to see the specific time and platform for which the course is offered.

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Check the schedule

Description Hours
Credits 3
Lecture Hours 45
Clinical Hours 0
Lab Hours 0
Other Hours 0
Total Hours 45

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