In this course, students explore marketing principles and resources for the sports and entertainment industries. Students will develop a fundamental knowledge of product elements and channels of distribution. In addition, students will discuss how increasing attendance in a venue is achieved by developing an understanding of the how, who, what and where of marketing.
Level I Prereq: Academic Reading and Writing Levels of 6; Academic Math Level 1
Class offerings by semester
Day Class (before 5 p.m.) Evening Class (after 5 p.m.) Online Class
Please refer to the course schedule to see the specific time and platform for which the course is offered.
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