BMG 204: Social Media Analytics

In this course, students will explore the tools needed to effectively manage and analyze digital marketing efforts on various social media platforms. This course will examine the strategies businesses use to drive strategic decisions, improve brand reputation, and enhance marketing efforts. This course will present students with the knowledge and skills to navigate the digital landscape and maximize the impact of social media through analytics. This course will show students the critical component of management strategy, essential for professionals in understanding how to leverage data and analytics to drive informed decision-making. Level I Prerequisite: Academic Reading and Writing Levels of 6

Level I Prereq: Academic Reading and Writing Levels of 6

	Winter	Summer	Fall
Even Years (2022, 2024, 2026)
Odd Years (2023, 2025, 2027)
Day Class (before 5 p.m.) Evening Class (after 5 p.m.) Online Class Revised: 3/30/23 Please refer to the course schedule to see the specific time and platform for which the course is offered.

Check the schedule