BMG 204: Social Media Analytics

In this course, students will explore the tools needed to effectively manage and analyze digital marketing efforts on various social media platforms. This course will examine the strategies businesses use to drive strategic decisions, improve brand reputation, and enhance marketing efforts. This course will present students with the knowledge and skills to navigate the digital landscape and maximize the impact of social media through analytics. This course will show students the critical component of management strategy, essential for professionals in understanding how to leverage data and analytics to drive informed decision-making.

Level I Prereq: Academic Reading and Writing Levels of 6

Class offerings by semester

  Winter Summer Fall

Even Years
(2022, 2024, 2026)

offered in the daytime    

Odd Years
(2023, 2025, 2027)

offered in the daytime    

offered in the daytimeDay Class (before 5 p.m.) offered at nighttimeEvening Class (after 5 p.m.) offered online Online Class
Revised: 3/30/23

Please refer to the course schedule to see the specific time and platform for which the course is offered.

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Check the schedule

Description Hours
Credits 3
Lecture Hours 45
Clinical Hours 0
Lab Hours 0
Other Hours 0
Total Hours 45

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