BMG 212: Consumer Buying Behavior

In this course, students will use the marketing approach to develop business strategies informed by trends in consumer buying behavior. Emerging technologies and marketing trends in client marketing planning will be explored. Students will apply both internal psychological factors and external influencing factors that enhance the buying decisions in order to recognize consumer purchasing choices. Students will also explore the various and changing social values that impact consumer choices. Level I Prerequisite: Academic Reading and Writing Levels of 6

Level I Prereq: Academic Reading and Writing Levels of 6

Class offerings by semester

  Winter Summer Fall

Even Years
(2022, 2024, 2026)

 offered in the daytime    

Odd Years
(2023, 2025, 2027)

 offered in the daytime    

offered in the daytimeDay Class (before 5 p.m.) offered at nighttimeEvening Class (after 5 p.m.) offered online Online Class
Revised: 3/30/23

Please refer to the course schedule to see the specific time and platform for which the course is offered.
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Check the schedule

Description Hours
Credits 3
Lecture Hours 45
Clinical Hours 0
Lab Hours 0
Other Hours 0
Total Hours 45

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