BMG 250: Principles of Marketing

online available

In this course, students will gain an understanding of marketing strategy, segmentation, differentiation, buyer behavior and emerging technology tools for marketers. The course also focuses on marketing decisions, with emphasis on the key strategy decisions in each area of the marketing mix: product, place, promotion and pricing (the four P's).

Level I Prereq: Academic Reading and Writing Levels of 6

Class offerings by semester

  Winter Summer Fall

Even Years
(2022, 2024, 2026)

offered online offered online offered in the daytimeoffered online

Odd Years
(2023, 2025, 2027)

offered online offered online offered in the daytimeoffered online

offered in the daytimeDay Class (before 5 p.m.) offered at nighttimeEvening Class (after 5 p.m.) offered online Online Class
Revised: 3/30/23

Please refer to the course schedule to see the specific time and platform for which the course is offered.

Swipe left to see full chart

Check the schedule

Description Hours
Credits 3
Lecture Hours 45
Clinical Hours 0
Lab Hours 0
Other Hours 0
Total Hours 45

Swipe left to see full chart