In this course, students will gain an understanding of marketing strategy, segmentation, differentiation, buyer behavior and emerging technology tools for marketers. The course also focuses on marketing decisions, with emphasis on the key strategy decisions in each area of the marketing mix: product, place, promotion and pricing.
Level I Prereq: Academic Reading and Writing Levels of 6
Class offerings by semester
Day Class (before 5 p.m.) Evening Class (after 5 p.m.) Online Class
The annual schedule class offerings by semester is offered as a planning tool. Please refer to the course schedule to see the specific time and platform for which the course is offered.
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