In this course, students will learn about the technologies and techniques used to increase Web site traffic and reach, as well as how to track user activity and evaluate the impact of Web site changes via analytics. Search engine optimization, content strategy, social media, and conversion rate optimization are all considered. Previous experience with HTML is recommended. This course was previously WEB 233.
Level I Prereq: Academic Reading and Writing Levels of 6
Class offerings by semester
Day Class (before 5 p.m.) Evening Class (after 5 p.m.) Online Class
The annual schedule class offerings by semester is offered as a planning tool. Please refer to the course schedule to see the specific time and platform for which the course is offered.
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