Tell stories that inform, inspire, and make an impact.
This program prepares students to transfer to a four-year institution and major in
journalism. Four specialty courses provide a solid background in journalism-related
content. Students in the program will gain invaluable experience in areas of a career
in journalism.
Articulation Agreements
This program transfers seamlessly to:
- Eastern Michigan University, several BS degrees
See WCC's Articulation Agreements for more details.
Next Steps
Apply See Program & Courses in Catalog Request Information
Career Outlook in Michigan
| Career Title |
Median Salary |
Annual Openings |
| Writers and Authors |
$47,722 |
396 |
| Public Relations Specialists |
$65,449 |
742 |
| Editors |
$57,444 |
232 |
Data provided by Lightcast
What do Writers and Authors do?
-
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
-
Vary language and tone of messages based on product and medium.
-
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
What skills do Writers and Authors have?
-
Writing:
Communicating effectively in writing as appropriate for the needs of the audience.
-
Reading Comprehension:
Understanding written sentences and paragraphs in work-related documents.
-
Active Listening:
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.