Tell stories that inform, inspire, and make an impact.
This program prepares students to transfer to a four-year institution and major in
journalism. Four specialty courses provide a solid background in journalism-related
content. Students in the program will gain invaluable experience in areas of a career
in journalism.
Next Steps
Apply See Program & Courses in Catalog Request Information
Career Outlook in Michigan
| Career Title |
Median Salary |
Annual Openings |
| Writers and Authors |
$41,822 |
359 |
| Public Relations Specialists |
$61,285 |
792 |
| Editors |
$56,684 |
221 |
What do Writers and Authors do?
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Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
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Vary language and tone of messages based on product and medium.
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Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
What skills do Writers and Authors have?
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Writing:
Communicating effectively in writing as appropriate for the needs of the audience.
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Reading Comprehension:
Understanding written sentences and paragraphs in work-related documents.
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Active Listening:
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Did You Know?
Programs for Writers and Authors can lead to other interesting professions, including: