Turn ideas into strategies that connect products, services, and people.
The Associate in Marketing degree offers a practical and theoretical background in
daily marketing operations, spanning the major fields of practice in marketing. Students
will gain knowledge and skills necessary to enter or advance in marketing with a focus
on marketing management, digital marketing, and marketing communications.
Next Steps
Apply See Program & Courses in Catalog Request Information
Career Outlook in Michigan
| Career Title |
Median Salary |
Annual Openings |
| Advertising and Promotions Managers |
$94,509 |
31 |
| Market Research Analysts and Marketing Specialists |
$66,001 |
2,482 |
| Public Relations Specialists |
$65,449 |
742 |
Data provided by Lightcast
What do Advertising and Promotions Managers do?
-
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
-
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
-
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
What skills do Advertising and Promotions Managers have?
-
Active Listening:
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
-
Speaking:
Talking to others to convey information effectively.
-
Critical Thinking:
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
