Marketing (APMKTD)

Associate in Applied Science

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2024-2025 Academic Requirements

The Associate in Marketing degree offers a practical and theoretical background in daily marketing operations, spanning the major fields of practice in marketing. Students will gain knowledge and skills necessary to enter or advance in marketing with a focus on marketing management, digital marketing, and marketing communications.

This is a high demand, high skill and high wage program, as defined by the Michigan Community College Network.

Business/Computer Technologies
Business Department
Christie Pagel
Devin Streur
Rhonda Gilmore
Donna Rochester
First Semester
Class Title Minimum Credits
BMG 205   Creating the Customer Experience 3
BMG 230   Principles of Management 3
BMG 250   Principles of Marketing 3
Elective   Writing Elective(s) 3
Elective   Math Elective(s) 3
Total 15
Second Semester
Class Title Minimum Credits
BMG 111   Business Law I 3
BMG 155   Business on the Internet 3
BMG 206   Retail Principles and Practices 3
Elective   Speech/Comp. Elective(s) 3
Elective   Nat. Sci. Elective(s) 3
Total 15
Third Semester
Class Title Minimum Credits
BMG 140   Introduction to Business 3
BMG 160   Principles of Sales 3
BMG 212   Consumer Buying Behavior 3
Elective   Soc. Sci. Elective(s) 3
Elective   Arts/Human. Elective(s) 3
Total 15
Fourth Semester
Class Title Minimum Credits
BMG 181   Introduction to Supply Chain Management 3
BMG 207   Business Communication 3
Elective   Open elective(s) to reach a minimum of 60 total credits. 9
Total 15

Total Credits Required