Turn your passion for the arts into the skills needed to lead, promote, and sustain
creative organizations.
This program is designed to provide students desiring a creative lifestyle the entrepreneurial,
management and social media skills needed to both create a sustainable plan for their
own artistic skills, as well as access to become a management or creative social media
asset to various businesses such as profit, non-profit and creative/artistic.
Next Steps
Apply See Program & Courses in Catalog Request Information
Career Outlook in Michigan
| Career Title |
Median Salary |
Annual Openings |
| Marketing Managers |
$131,550 |
692 |
| Social and Community Service Managers |
$84,433 |
618 |
| Secretaries and Administrative Assistants, Except Legal, Medical, and Executive |
$45,618 |
5,353 |
Data provided by Lightcast
What do Marketing Managers do?
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Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
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Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
What skills do Marketing Managers have?
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Reading Comprehension:
Understanding written sentences and paragraphs in work-related documents.
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Critical Thinking:
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
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Active Learning:
Understanding the implications of new information for both current and future problem-solving and decision-making.
