Turn your passion for the arts into the skills needed to lead, promote, and sustain
creative organizations.
This program is designed to provide students desiring a creative lifestyle the entrepreneurial,
management and social media skills needed to both create a sustainable plan for their
own artistic skills, as well as access to become a management or creative social media
asset to various businesses such as profit, non-profit and creative/artistic.
Next Steps
Apply See Program & Courses in Catalog Request Information
Career Outlook in Michigan
| Career Title |
Median Salary |
Annual Openings |
| Marketing Managers |
$128,728 |
589 |
| Social and Community Service Managers |
$81,286 |
586 |
| Secretaries and Administrative Assistants, Except Legal, Medical, and Executive |
$44,545 |
5,404 |
What do Marketing Managers do?
-
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
-
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
-
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
What skills do Marketing Managers have?
-
Reading Comprehension:
Understanding written sentences and paragraphs in work-related documents.
-
Critical Thinking:
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
-
Active Learning:
Understanding the implications of new information for both current and future problem-solving and decision-making.
Did You Know?
Programs for Marketing Managers can lead to other interesting professions, including:
