Digital Business Marketing and Sales (CTBSMS)

Complete an entry-level sales and marketing certificate in one semester! Designed for those who are interested in starting in sales and marketing or for those who want to enhance their existing business skills. Classes are offered in accelerated on ground and online formats to accommodate the working professional.

This certificate is designed to provide you with the opportunity for employment in digital marketing and sales that require basic digital business applications. Specific skills include customer interface, basic market research, business trends, presentation content, presentation tools and business market analysis. This program allows you to obtain this certificate as a specialized credential as you progress towards an advanced business certificate, Associate Degree or a transfer pathway to a four-year university.

Career Outlook in Michigan

88,673Median Earnings

36Annual Job Openings

12% 10 Year Employment Growth

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Program is also available online

2024-2025 Academic Requirements

This certificate is designed to provide students with the opportunity for employment in digital marketing and sales that require basic digital business applications. Specific skills include customer interface, basic market research, business trends, presentation content, presentation tools and business market analysis. This program allows students to obtain this certificate as a specialized credential as they progress towards an advanced business certificate, Associate Degree or a transfer pathway to a four-year university.

This is a high demand, high skill and high wage program, as defined by the Michigan Community College Network.

Competency in keyboarding and internet navigation skills are necessary for success in this program. If students need to improve keyboarding skills, take BOS 101A before beginning the program.

Division
Business/Computer Technologies
Department
Business Department
Advisors
Donna Rochester
Rhonda Gilmore
Christie Pagel
Devin Streur
Major/Area Requirements
Class Title Minimum Credits
BMG 155   Business on the Internet 3
BMG 160   Principles of Sales 3
BMG 205   Creating the Customer Experience 3
BMG 207   Business Communication 3
BMG 250   Principles of Marketing 3
Total 15

Total Credits Required
15