Complete an entry-level sales and marketing certificate in one semester! Designed for those who are interested in starting in sales and marketing or for those who want to enhance their existing business skills. Classes are offered in accelerated on ground and online formats to accommodate the working professional.
This certificate is designed to provide you with the opportunity for employment in digital marketing and sales that require basic digital business applications. Specific skills include customer interface, basic market research, business trends, presentation content, presentation tools and business market analysis. This program allows you to obtain this certificate as a specialized credential as you progress towards an advanced business certificate, Associate Degree or a transfer pathway to a four-year university.
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Program is also available online
2023-2024 Academic Requirements
This certificate is designed to provide students with the opportunity for employment in digital marketing and sales that require basic digital business applications. Specific skills include customer interface, basic market research, business trends, presentation content, presentation tools and business market analysis. This program allows students to obtain this certificate as a specialized credential as they progress towards an advanced business certificate, Associate Degree or a transfer pathway to a four-year university.
This is a high demand, high skill and high wage program, as defined by the Michigan Community College Network.
Competency in keyboarding and internet navigation skills are necessary for success in this program. If students need to improve keyboarding skills, take BOS 101A before beginning the program.
- Division
- Business/Computer Technologies
- Department
- Business Department
- Advisors
Major/Area Requirements
| Class | Title | Minimum Credits | |
|---|---|---|---|
| BMG 160 | Principles of Sales | 3 | |
| BMG 205 | Creating the Customer Experience | 3 | |
| BMG 207 | Business Communication | 3 | |
| BMG 155 or | Business on the Internet* | ||
| BMG 250 | Principles of Marketing | 3 | |
| Total | 12 | ||
- Total Credits Required
- 12
Footnotes
*It is advised that students planning to transfer to EMU complete BMG 155 because BMG 250 is a required course in the EMU business program.