Turn digital strategies into real business results.
This certificate is designed to provide students with the opportunity for employment
in digital marketing and sales that require basic digital business applications. Specific
skills include customer interface, basic market research, business trends, presentation
content, presentation tools, and business market analysis. This program allows students
to obtain this certificate as a specialized credential as they progress towards an
advanced business certificate, Associate Degree or a transfer pathway to a four-year
university.
Next Steps
Apply See Program & Courses in Catalog Request Information
Career Outlook in Michigan
| Career Title |
Median Salary |
Annual Openings |
| Marketing Managers |
$131,550 |
692 |
| Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel |
$72,665 |
3,123 |
Data provided by Lightcast
What do Marketing Managers do?
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Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
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Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
What skills do Marketing Managers have?
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Reading Comprehension:
Understanding written sentences and paragraphs in work-related documents.
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Critical Thinking:
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
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Active Learning:
Understanding the implications of new information for both current and future problem-solving and decision-making.
