Entrepreneurship and Innovation, Certificate

Entrepreneurship and Innovation, Certificate

Turn ideas into action and learn how to build what’s next.

This certificate provides students with the ability to continuously learn and adapt the business knowledge, skills and attitudes needed to succeed in business, whether as an entrepreneur starting and operating a small business or as an entrepreneur within an organization. Students learn to recognize market opportunities within an industry, plan a business initiative to develop their big idea, and evaluate its profit potential. This certificate is appropriate for students who wish to be self-employed.

Next Steps

Apply See Program & Courses in Catalog Request Information

business admin

Career Outlook in Michigan

Career Title Median Salary Annual Openings
General and Operations Managers $99,205 7,457
First-Line Supervisors of Retail Sales Workers $43,975 3,709

What do General and Operations Managers do?

  • Review financial statements, sales or activity reports, or other performance data to measure productivity or goal achievement or to identify areas needing cost reduction or program improvement.
  • Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, or distribution of products.
  • Direct administrative activities directly related to making products or providing services.

What skills do General and Operations Managers have?

  • Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking: Talking to others to convey information effectively.
  • Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Did You Know?

Programs for General and Operations Managers can lead to other interesting professions, including:


How much does it cost?

WCC is consistently rated one of the most affordable colleges in the country. Check out the Tuition Rates and see how WCC compares to peer institutions.

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