Retail and Business Operations, Certificate

Retail and Business Operations, Certificate

Gain the skills to succeed in retail and business management.

It takes a large number of people working in customer-facing roles as well as behind-the-scenes in a retail operation to keep employees, customers and investors happy. Students who complete this certificate will be knowledgeable, capable and enthusiastic employees who can procure, display and deliver products and services to customers profitable in a retail setting. Students will gain the skills and expertise needed to manage retail projects as well as make and communicate decisions related to human resources, profits, productivity and processes when managing the operations aspect of a business unit.

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Career Outlook in Michigan

Career Title Median Salary Annual Openings
Retail Salespersons $33,246 17,055
General and Operations Managers $99,205 7,457
Advertising Sales Agents $62,044 321

What do Retail Salespersons do?

  • Greet customers and ascertain what each customer wants or needs.
  • Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
  • Compute sales prices, total purchases, and receive and process cash or credit payment.

What skills do Retail Salespersons have?

  • Persuasion: Persuading others to change their minds or behavior.
  • Service Orientation: Actively looking for ways to help people.
  • Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Did You Know?

Programs for Retail Salespersons can lead to other interesting professions, including:


How much does it cost?

WCC is consistently rated one of the most affordable colleges in the country. Check out the Tuition Rates and see how WCC compares to peer institutions.

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