Sports and Entertainment Management, Certificate

Sports and Entertainment Management, Certificate

Turn your passion for sports and entertainment into a rewarding career.

In this program, students will focus on the unique sports and entertainment management industries. They will be introduced to the variety of sports and entertainment employment opportunities such as ticket sales, event management or representing a professional athlete or team. Students will develop analytical, critical thinking, and problem-solving skills that sports and entertainment industry employers are looking for. Innovative instruction from professionals and collaborative learning will enhance their experience.

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sports equipment

Career Outlook in Michigan

Career Title Median Salary Annual Openings
Public Relations Specialists $61,285 792
Agents and Business Managers of Artists, Performers, and Athletes $65,389 33
Marketing Managers $128,728 589

What do Public Relations Specialists do?

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Write press releases or other media communications to promote clients.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

What skills do Public Relations Specialists have?

  • Speaking: Talking to others to convey information effectively.
  • Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.

Did You Know?

Programs for Public Relations Specialists can lead to other interesting professions, including:


How much does it cost?

WCC is consistently rated one of the most affordable colleges in the country. Check out the Tuition Rates and see how WCC compares to peer institutions.

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