Master the core skills that drive business growth and customer engagement.
The Marketing Essentials advanced certificate will provide students with the essential
skills for daily marketing management, spanning the major elements of practice in
marketing which would allow them to be hired directly into this field. This certificate
can be applied to the AAS Marketing degree.
Next Steps
Apply See Program & Courses in Catalog Request Information
Career Outlook in Michigan
| Career Title |
Median Salary |
Annual Openings |
| Advertising and Promotions Managers |
$93,936 |
29 |
| Market Research Analysts and Marketing Specialists |
$67,275 |
2,138 |
| Public Relations Specialists |
$61,285 |
792 |
What do Advertising and Promotions Managers do?
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Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
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Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
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Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
What skills do Advertising and Promotions Managers have?
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Active Listening:
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
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Speaking:
Talking to others to convey information effectively.
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Critical Thinking:
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Did You Know?
Programs for Advertising and Promotions Managers can lead to other interesting professions, including:
