2022-2023 Digital Business Marketing and Sales (CTBSMS)

Description

This certificate is designed to provide students with the opportunity for employment in digital marketing and sales that require basic digital business applications. Specific skills include customer interface, basic market research, business trends, presentation content, presentation tools and business market analysis. This program allows students to obtain this certificate as a specialized credential as they progress towards an advanced business certificate, Associate Degree or a transfer pathway to a four-year university.

Admissions Requirements

Competency in keyboarding and internet navigation skills are necessary for success in this program. If students need to improve keyboarding skills, take BOS 101A before beginning the program.

Contact Information

Division
Business/Computer Technologies
Department
Business Department
Advisors
Donna Rochester
Sandro Tuccinardi

Course Requirements

Major/Area Requirements

Class Title Minimum Credits
BMG 160   Principles of Sales 3
BMG 205   Creating the Customer Experience 3
BMG 207   Business Communication 3
BMG 155 or   Business on the Internet*
BMG 250   Principles of Marketing 3

Footnotes

*It is advised that students planning to transfer to EMU complete BMG 155 because BMG 250 is a required course in the EMU business program.